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Wednesday, August 28, 2013

Nike LeBron 11 Officially Unveiled Part 1: "King's Pride" Parachute Gold/Arctic Green-Dark Loden-Black October 2013

Nike officially debuts the Nike LeBron 11, the eleventh signature shoe for LeBron James.
As we are only a few short months away from the start of the 2013-14 NBA season, we get an official look at what LeBron James will be wearing. The Nike LeBron 11 is the eleventh signature shoe of LeBron James and is set to debut in October with the "King's Pride" aka the "Parachute Gold" edition. This pair comes in a parachute gold, arctic green, dark loden and black colorway.

Inspired by James's fearless play, determination and the heart of a lion. The "King’s Pride" colorway draws inspiration from the lion - its dark loden upper color and the floral print on the collar lining reflect the pride of the wildlife. A general release, look out for these at select Nike accounts worldwide on Saturday, October 12th, 2013. Retail is set at, $200 in men's sizes and, they will also be available in full family sizing all the way down to toddler.

Here's the design inspiration and tech information detailing the Nike LeBron 11:

James has consistently fed back to his shoe designers that he wants to feel locked down, as if the shoes are an extension of his feet, for the 1,000+ directional changes he makes per game. Nike Basketball designers aim to build on the strengths of his game and provide protection for his powerful force without hindering his intricate precision on the court.
Built from the inside out, the LEBRON 11 is the lightest and lowest LeBron signature shoe ever. It weighs approximately 14.5 oz in a men’s size 9.
The upper is built in a new way, featuring revolutionary Nike Hyperposite technology for lightweight lock-down, while taking protection, containment and responsiveness to a new level. The upper incorporates Nike Hyperfuse construction and dynamic Flywire technology to bring natural motion to James’s game.
The LEBRON 11 is deconstructed to get James’s foot much lower to the ground so he can feel the court, while enhancing cushioning via the full length Lunarlon and Nike Zoom unit – a combination featured for the first time in a LeBron signature shoe.
The LEBRON 11 features key performance innovations and benefits including:
  • New Nike Hyperposite technology: Uses lightweight materials designed to move with the foot to provide protection, containment and responsiveness.  
  • Nike Hyperfuse construction and Dynamic Flywire technology: Provides a dynamic fit and excellent lockdown, bringing natural motion to the court.
  • A combination of Lunarlon and Nike Zoom units: For soft, springy responsiveness.
The duality of the number 11 is the main graphic design inspiration for the LEBRON 11 – it looks identical upside down as it does right side up. The graphic design on the LEBRON 11 also plays into the duality of the shoe and features ambigrams throughout including:
  • The graphic on the inner tongue of the shoe spells out the number six while further highlighting the Roman numeral XI.
  • The sock liner graphic reads “LeBron” but when flipped upside down reads “James".
  • A closer look at the Swoosh on the shoe reveals a pattern inspired by modern chain mail in which the initials “LJ” make up the links and repeat at graduating weights. 
Nike Basketball designers successfully channel the duality of James’s play and persona to tell the story via various LEBRON 11 colorways.

Enjoy the official images below of the "King's Pride" Nike LeBron 11 in parachute gold, arctic green, dark loden and black. If you're interested in picking these up when they release, check in with your local spots to see if they will be receiving them. Those of you looking for a pair now can, grab them from eBay here.


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