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Tuesday, December 4, 2012

Jordan Brand Officially Unveils The Air Jordan XX8

Yesterday, December 3rd, Jordan Brand held a "Dare To Fly" event in which they officially debuted the 2013 signature shoe, the Air Jordan XX8.
This will be the twenty-eighth signature Air Jordan model and the first to be numbered since 2008s Air Jordan XX3. Away goes the annual yearly name and back once again is the numbered series. The Air Jordan XX8 will debut on February 15th in Houston, Texas only and then on February 16th as a general release. Retail is set at $250. Below you will find all the information on the Air Jordan XX8 straight from Nike Inc.'s press release:

The AIR JORDAN XX8 boasts an ultra-modern stealth design for elite performance including more technological advances than any AIR JORDAN to date. The AIR JORDAN XX8 – the most tested and lightest AIR JORDAN ever – has an industry-changing first: the Jordan Flight Plate, a Pebax® moderator plate that maximizes the responsiveness of the Nike Zoom units through compression and deflection for optimal performance by essentially unlocking the airbags in the forefoot and heel, unleashing the power of the Zoom bags.

Also featured in The AIR JORDAN XX8 is Dynamic Fit technology that uses internal straps to wrap up from the midsole and integrate with the laces for lightweight support that moves with the foot providing additional lockdown support and comfort.

“The AIR JORDAN XX8 is a reflection of Jordan Brand’s progression in the name of basketball performance," said Larry Miller, President of Jordan Brand. "This newest iteration of our franchise shoe will further solidify Jordan Brand’s premium and innovative position within the industry.”

The AIR JORDAN XX8 also features a high-performance, stretch-synthetic shroud that provides a sleek exterior, while a molded external heel counter is made of carbon fiber for lightweight support. A multidirectional outsole pattern provides excellent traction and durability for the  court. Schoeller mesh, a Swiss fabric used in premium motorcycling jackets, is used in the shroud that encompasses the AIR JORDAN XX8 to provide an extra layer of support, stability and style for the athlete.

The AIR JORDAN XX8 continues to inherit inspirational cues from the legacy of Michael Jordan combining innovative technology and premium materials set to inspire those that consider themselves the best at their level.

Designed by legendary shoe designer Tinker Hatfield, Vice President of Special Projects/Design for NIKE, and Jordan Brand Developer Josh Heard, the duo led a team who worked hand-in-hand with Michael Jordan to create the AIR JORDAN XX8.

"With the ongoing evolution of the game shoe, I encourage our entire function to push the boundary when it comes to design, technology and performance," said Tinker Hatfield. "The AIR JORDAN XX8 shoe really is basketball’s answer to the concept car."

Enjoy the detailed official images below and stick with ajordanxi.com for more on the Air Jordan XX8 as we get closer to it's February release.

-ajordanxi

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